Our Story

Who are we?

PennyBooks is a firm of ICAEW chartered accountants based in West London. We provide bookkeeping, payroll, accounting, and tax services to small to medium sized businesses. We also provide personal tax services to individual clients.

Our founding Directors Brendon Dallas and James Watson are both big 4 trained chartered accountants. They both have 20+ years of experience working for clients, leading in-house finance teams, and navigating the fast-paced growth in the accounting technology sector.

Brendon and James launched PennyBooks in 2019. The UK team are located in an office near Parsons Green. They are supported by the PennyBooks office in Mumbai, who work remotely on some of the bookkeeping and accounting processes.

About us

Brendon Dallas

Brendon trained with KPMG in Auckland New Zealand, qualifying as a chartered accountant. With KPMG he worked in the SME team for clients across a range of industries, providing the full suite of accounting and tax services.

He then left to work as financial controller for a start-up Fin tech company in the payments processing space. He gained valuable insights at the coal face of a growing start up. Cash flow forecasting, navigating investment rounds, and the importance of financial control and effective finance processes.

Brendon moved to London in 2014 taking a finance role at Universal Music Group. He worked in various teams across the business, working his way up to the CFO of Mercury Records when he left.

Brendon overseas the core accounting, tax and compliance teams at PennyBooks.

Brendon
James

James Watson

James trained with PwC in London and worked there for 7 years. He qualified in audit focusing on mid-sized UK audit clients. He then moved into the transactions services team, working on due diligence on both buy side and sell side M&A transactions. He worked on deals across a range of sectors, for both strategic and private equity clients.

He left to work at Universal Music Group initially in a strategic project finance role for the head office. He moved through a few roles, finally as the finance director for the European supply chain business, reporting into the Global CFO.

James overseas the client relationship side at PennyBooks, together with management reporting and providing full time integrated accounting resources for larger business clients.

Don't just take our word for it ..

Since we've been working with PennyBooks they have improved and automated our accounting resulting in significant time and cost savings. For an ecommerce business like OPUMO it's imperative that we remove manual processes and fully streamline and integrate our systems, our bank's systems and accounting and reporting software and this is something that the team at PennyBooks did quickly and efficiently. Deadlines are met on time and the team are great to deal with. We simply can't recommend them highly enough.
Harry Beattie- Director
Opumo
To say that Pennybooks offer an invaluable service is an understatement. Their knowledge, professionalism and willingness to explain everything every step of the way gives me utter confidence that they’re the best at what they do.
Kat - Director
Scorpio James
A welcome change from my old accountants. Reliable and friendly, and always available when you need help. Using the last tech to keep costs down I feel the accounts side of things is now no longer a chore and can be done quickly and efficiently. Highly Recommend
George Chesterton - Director
Finn Studio
Pennybooks has given us the personalised financial support necessary to be able to grow our business with confidence
Rosanna Wollenberg – Director
Otiumberg
Like many small businesses, myself and my business partner are spinning a lot of plates and so we needed some guidance on implementing new systems to help us with our cash flow. Brendan really helped us see the wood from the trees. He looked into the various accounting products on the market to suit our business, has set them up and is now very patiently training us on how to use them. We now feel so much more confident and comfortable with the financials of our company and get can on and grow the business knowing that Brendan has our back
Patti Patrick - Director
Obbard
Case studies