Our Story
What’s wrong with accountants?
According to Xero 70% of small business owners would not recommend their accountant, and 27% of them are actively looking to for a new one. That’s a big problem and something we’re trying our best to change.
Accounting is not rocket science, especially for small businesses. We believe that passionately at PennyBooks and our fundamental goal is to make things as simple as possible.
We see our service as a user experience right from the start. We’ve worked hard to make PennyBooks easy to switch to, and easy to join. Onboarding is smooth and as painless as possible for our busy clients.
Once you’re set up we explain how we’ll work together, and then we stick to our promises. Ask us a question and you can trust us to get back to you. You can rely on us.
Our Founders
Brendon and James both started out at big 4 accountancy firms where they learned their trade. Six years of wearing suits was long enough and they jumped ship. They knuckled down and got some good experience working in some real companies.
Brendon swapped small town Taranaki (NZ) for London life, and six years later they were working together in the finance team at Universal Music Group.
Although they had managed to ditch the suits, they were both yearning for a project of their own. No corporate hierarchies, and an opportunity to use their skills to partner with small businesses and help them solve their accounting headache.
There is a big gap in the market for reasonably priced, straight talking, no nonsense accounting for small businesses and start ups – a service which so many of you out there need. PennyBooks is addressing that head on, one start-up at a time.
Finally – ignore what you’ve heard, accountants have personality too! They are looking to inject that into the PennyBooks culture where they can.
Brendon Dallas
Laid back but ultra focussed. Brendon’s our chief problem solver and process builder. A true perfectionist, he’ll have a process around it before you know it.
He trained at KPMG. Then Financial Controller of a FinTech start up in Auckland for a few years, before taking a Finance Director role at Universal Music. Brendon’s father built a successful accounting firm back in NZ - so it’s in the blood.
Brendon is a big believer in simple is beautiful. He works hard to remove the pain points for PennyBooks clients where he can. Hopefully you’ll find things are working smoothly – you can thank Brendon.
James Watson
Focusing on the client relationship and advisory side of things. James will be making sure our clients are happy - he’s borderline obsessed with it.
He trained at PwC in London, moved into the M&A Due Diligence team as a manager, then Finance Director in a different division at Universal Music. His father’s also an accountant, who said accountants aren’t imaginative?
We’re very aware the client journey begins on that first call, and James has plenty of client experience under his belt to help make that journey a good one.
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Thank you
Thanks for providing us with all the information we needed. Now that’s all out of
the way, you don’t need to lift a finger.
We’ll be in touch very soon.
